At Hyve, I led the development of the Fintech Meetup brand during a pivotal growth phase—crafting campaigns for a new era of fintech. I launched a scalable, multi-channel marketing strategy and partnered with our design team to deliver a complete visual identity refresh that reflects the ambition and momentum of our community.

Through a reimagined creative and paid strategy, I drove $4.5M in revenue (+23% YoY) on a $600K budget. This included producing 250+ bespoke content pieces and activating 20+ strategic partnerships with leading voices in fintech and payments.

The 2025 event theme, “Discover Your Future in Fintech,” encapsulates the spirit of innovation at the core of our work: where leaders come to make deals, launch products, and uncover what’s next.