I’m a creative director and brand-first marketing strategist. I build campaigns grounded in story, guided by data, and built to perform. Today, I work at Hyve Group building the marketing engine behind Fintech Meetup, one of the world's leading B2B financial events.Since 2018, I’ve worked across art direction, performance marketing, brand strategy, and marketing operations. I co-founded Rola, a SaaS platform for professional associations. Rola raised a $200K pre-seed round and was accepted to the Blackstone LaunchPad accelerator program.I later founded The Vienna Agency, a creative and marketing studio for early-stage companies. There, I helped more than 15 startups across fintech, proptech, SaaS, and consumer brands find their story and take it to market. Through ad campaigns, website and CRM development, brand design, and video production, our work drove more than 25 million impressions globally. Clients included DotCMS, Enertiv, Dio Cocktails, Incyte, LARC, and others. Collectively, client companies have gone on to raise over $21 million.I graduated magna cum laude from The King’s College in New York with a degree in Media, Culture, and the Arts, studying literature, history, film, and philosophy—with an entrepreneurial detour to build Rola. My journey has taken me from presenting brand systems in boardrooms to filming documentaries in Rwanda and Scotland for nonprofits tackling poverty and climate change.Those experiences shape how I work: with curiosity about the world, care for the story, and a focus on what the work needs to achieve. Whether I’m shaping a brand, directing a campaign, or building the systems behind it, I want to make work that resonates with people and moves business forward.